My next task for my bank brand is to create a landing page. This is the first page that users will see so it should be reflective of the brands values and ethos.
I decided to start by looking at the landing pages of other successful banks. When I say successful I mean in regards to UX. As that is priority for me. The first bank on my list is not actually a bank but rather a financial service company that offer digital banking services. That brand is Chime. Chime recently underwent a brand refresh. It is something I was aware of toward the beginning of this module and had often reflected on when making decisions regarding my brands identity. Chimes refresh is fantastic, bringing it appropriately into the modern day.
Below you can see Chimes landing page, the agency responsible for the refresh and even the portfolio of one of the designers who worked on the project. That last one was something I found really interesting to find, being able to see someone in a similar position to myself reflect on such a major project is very inspiring.
Chime - Banking with No Monthly Fees. Fee-Free Overdraft. Build Credit.
Chime Brand Refresh — Ashley Seo
I am a fan of Chime’s landing page and I think they use text in an interesting way, whilst the have illustrations, some loud, some quiet, I think they intentionally lack a sort of boisterous streak due to the nature of their services, but they make up for this in their implementation of fun and often times loud text. This is something I would like to consider for my own landing page as I may come to find that my brand is lacking something that I wasn’t aware of at earlier developmental stages that I now have the opportunity to include.
I find myself back again looking at Monzo, at least it looks nice. All jokes aside, we know that users are receptive to Monzo’s design and it should of course be a consideration in regards to my landing page design. It heavily inspired my banking app and I wouldn’t be surprised if we see that here too. Monzo’s landing page opens very image heavy but drops off, substituting these images instead for UI screens and then ultimately downsizing to icons. I understand the thought process here, to create a visual hook and the reel in the user with the further information. And it works well especially considering Monzo’s first use of imagery is an extremely playful one.
Monzo make great use of modular design here, it’s one of the reasons I used their designs to inspire my UI. Here it takes a different life, compiling tid bits of information neatly to inform users of different services offered by Monzo, almost like little packets. This I really enjoy, they pair it with icons too in order to maintain that image hierarchy and keep the page alive. You can see Monzo’s landing page below.
Monzo | Your New Favourite Bank
I began to start sketching some loose ideas reflecting on both Chime and Monzo’s landing page designs. I thought this would be helpful in terms of producing a broader layout in which I can later add more specific details to.
With some sketches to act as a loose guide I can now hop into figma and get designing.