This module has been a pleasure to work on over the last 12 weeks. It was challenging in all of the right ways and has taught me a lot about the relationship between brand and consumer. The thing that has stood out to me most, specifically in regards to shaping the brands identity is simply the sheer amount of consideration that must go into a brand for it to be shipped successfully. Everything is to be considered, and not just once. A brand can be applied in so many ways, it reminds me of when people speak of user experience and how users never use a product how you expect them to, well I’d say the same applies to branding, and how consumers will perceive the brand regardless of the intention. Shaping the brands identity took up most of my time with this project and in all honesty, I feel as though I could continue on shaping it for another few months, just to scratch that itch of it could be better. That being said I only feel that way after coming to the end of this module and having a new perspective on branding as a whole. I didn’t join this course thinking I would pursue branding in any regard as I feel it can often be quite an illustrative process, an area in which I fall quite short, despite this I found it to be a super rewarding process, especially when it came to the application of the brand, the app and landing page specifically. I think my biggest let down over the course of this module might just be my technical skills, I would have loved to explore components and animation more for the likes of the banking app and landing page however it just didn’t feel like the right time, not yet. Going forward this is the key area I feel I need to build on in time for second year so I can bring my A-Game. I think my initial research and then shaping the brands identity went quite well, I feel I stayed true to my intentions whilst exploring more unconventional routes, finding this balance was very rewarding as it was around the mid point of developing the brands identity that I hit a bit of a wall, this turned out to be a great thing for my brand as it turned into something that felt much more original and exciting. I think of branding in a whole new light, it is so much more than just looking legit or new, it is how brands communicate both directly and indirectly with consumers, they grab attention, call to action and keep people coming back, at this stage I would argue that the brand may matter more than the product, or maybe I am getting carried away.

This module has taught me some great critical thinking skills and has furthered developed my understanding of taste and consideration. Going forward I am excited to apply my learnings to future projects and even in my day to day life.