I chose this project as one of my case studies due to it being my largest project. This means it displays how I approach projects as a whole from beginning to end. It also covers so many aspects of design and design thinking so I felt it captured a strong image of my own abilities.
Module: 103 Exploring Identity
Timeframe: 12 Weeks
I started by understanding the financial habits and frustrations of 15–24-year-olds. This demographic is digitally savvy but financially inexperienced, seeking simplicity, transparency, and guidance. Research into Monzo, Revolut, and Chime revealed that playful design, clear UI, and embedded financial education appeal most to this group. The key insight being that younger users respond to banking experiences that feel modern, supportive, and intuitive without being patronising.
Spire was designed to balance fun and professionalism. The logo and line-based assets convey personality, while a mint and neutral colour palette communicates freshness and trust. Typography is clean and approachable, and the tone of voice emphasises guidance and empowerment. Every brand decision aimed to resonate with digitally native users seeking an engaging yet credible banking experience.
The visual identity was applied across advertising, cards, packaging, and micro-interactions. Bank cards offered customisation, packaging included playful elements like holographic finishes, and “quote cards” delivered financial tips in a relatable way. These touchpoints reinforce Spire’s friendly, supportive personality while appealing to younger users’ desire for personalisation and discovery.
The app was developed through a master-apprentice type recreation of Monzo’s screens, then adapted with Spire’s colours, icons, and line art. Features like Spire Academy offer bite-sized financial education with gamified progress, targeting younger users’ learning preferences. Light and dark modes balance clarity and energy, while generated illustrations add personality without clutter. Feedback iterations refined iconography, line consistency, and educational tiles for clarity and engagement.