We watched a short video about designer Paula Scher and her design process coming into the digital age. She talked about this idea that she often comes to her conclusion quite quickly. For example she designed the citi bank logo on a napkin whilst at the initial meeting for the logo design. I found this idea to ring true to my own approach to design, I feel as though I struggle with representing my research a lot of the time as if an idea comes to me and I feel it to be a good design then I will act on it. To me it’s very much an intuitive process and can often feel like back tracking when trying to research when an idea already exists.
Whilst Paula demonstrates that it is possible to be a successful designer implementing this attitude I understand the importance of research and it is a skill that I am trying very hard to build upon.
We looked at the method ‘paste up’ in which designers had to manually cut out text and other components of a design and paste them accordingly to then print and form a final design. Looking at this method I am very grateful for how easy we seem to have it today as this method seems to be much more dedicated and would require more solid research before attempting a final product.
Tim Berners Lee, born in 1955 in London, is a British computer scientist who is credited with inventing the world wide web. In 2004 he was awarded knighthood.
In 1989 Berners-Lee created a proposal for crating a global hypertext document system what would make use of the internet. Rather than have to exchange information back and forth via email the information could be placed ‘online’ and accessed at anytime.
Whilst I didn’t find todays class to b the most thrilling, Paula Schers interaction with Citi bank will stick with me for some time. Like I mentioned above I feel similar in regards to a lot of my design work. I know it is something I will have to work on as it will increase the quality of my work but it is nice to hear that even the most accomplished designers can feel the same way.