This week we took a look at Typography.
Typography can be broken down into 4 different classes;
These 4 different classifications are divided by their own appearances, Serif will have little flairs on its characters and conveys a more upscale brand than some other classifications.
Sans Serif are geometric and do not have the aforementioned flairs and tails, they are clean and ‘simple’. I like sans serifs the most out of the 4 different classifications as I think they look the best in contemporary design,
Script typefaces tend to mimic the style of hand written characters, often emulating older periods or fancier settings. I am not a big fan of script typefaces but I understand the place they hold in design.
Display typefaces are used in different aspects of marketing such as billboards and advertisements. I feel like these typefaces are often a middle ground between sans serif and serif but much fatter.
We discussed alignment but I felt this was all very self explanatory as most people interact with alignment in applications such as microsoft word, therefore we pick up on how to align things and create a pleasant visual weight in something such as a word document.
Letter Spacing and Line Height are two that we talked about that I was quite interested in as I enjoy manipulating these two formatting options to add to designs. I find myself often lowering the line height and letter spacing when designing as I like a tighter piece of text.
We watched an interesting video about how people digest the content of a page. It was super cool to see a breakdown of the path that the eye typically travels, especially the parts it avoids. It something that I hope to incorporate into my own designs as to create a more intuitive experience for those viewing it. You can watch thatg same video below.