This week we looked at colour and brand guidelines.
We started by taking a look at the different ‘types’ of colour and their application.
CMYK - For Print
RGB - For screen
Pantone - For Print, consistency.
RAL - For paint, office walls etc.
Hexadecimal - RGB form.
Each colour connotes different emotions amongst different cultures. It is important to ensure that the colour you choose for a brand reflects the brands purpose and values. Some examples of what kind of emotions and adjectives these colours can evoke are:
Red - Energy, Passionate, Confidence and Bold.
Blue - Aware, Secure, Open and Trust.
Green - Growth, Harmony, Stable and Positivity.
Yellow - Optimism, Fun, Logical and Attentive.
Orange - Freedom, Social, Warmth and Impulse.
Purple - Distinguished, Creative, Deep and Modesty.