This week we looked at postmodernism.
Postmodernism is typically defined as a rejection of traditional artistic conventions, placing the focus on the individuals experience.
Unlike Modernism, Postmodernism knows no rules. There isnt any set style that all postmodernists follow. This makes it quite a unique movement as you will get varying results from different artists. That being said there are still some shared values across postmodernism, such as; the use of non traditional forms, the use of pop culture elements and placing an emphasis on the viewer.
Weingart, born 1941 in Germany, was a designer known for his experimentation with the Swiss typographical industry. He taught typography in the Basel School of Design, teaching his students to teach themselves, fostering imagination and insight.
Weingarts work has been highly influential amongst postmodernists and beyond. To me his designs feel very architectual. They remind me of Brutalist buildings, his use of grey and varying scale are very pleasant on the eye. You can see some of his work below.
Born in Texas in 1955, Carson has become one of the most influential surfers in the world, but not for surfing. After just a two week design course Carson managed to get a job at Transworld, a skateboarding magazine. He describes his time here as his education into art and design.
He was commissioned to design Raygun, an alternative music and lifestyle magazine. It was here where Carson became well known and honed in on his craft. He famously once presented an entire article in the wingdings font. His time at RayGun attracted a host of clients, some being, Microsoft, Pepsi, Levi’s and American Airlines. His work is unique, exciting and colourful. Have a look at some examples below.
Postmodernism is interesting. One part of me loves it whilst the other part of me wants to go back to last week and learn more about Swiss Style. Whilst it has its place amongst more niche areas such as Carsons RayGun it wouldnt be too suitable for public consumption in my opinion.