Today we conducted a class critique of our SDG projects so far and we were given the brief for our next project. On top of this we had a couple of industry talks also.
We were also given the brief for our next project, which focuses on completing a UX audit. The task is to select an existing digital product and critically evaluate it using UX principles. The options provided were Ulster Portal, NI Direct, and Translink, all of which are systems that people use regularly and often out of necessity rather than choice.
The deliverable is a five page document, structured clearly with an introduction, audit findings, solutions, and a conclusion. The audit findings must include between 10 and 20 usability issues, with each issue clearly outlining what the problem is, evidence of where it occurs, and why it is an issue from a UX perspective. From there, we are expected to propose realistic design improvements for three of the identified issues.
What stood out to me here is the emphasis on communication. It’s not just about finding problems, but rather about explaining them clearly and suggesting solutions that are feasible, not idealistic redesigns. This feels like a very real world task and something that would easily translate into professional practice.
We also heard from David Wilson, who spoke about his journey from being a local intern at the Botanic Inn, to working at the BBC, and eventually Google. I found this talk especially motivating as it made the industry feel much more accessible. His emphasis on Material 3 and expressive design was interesting, but what really stuck with me was his point about what matters most in design roles.
According to David, collaboration, openness to feedback, and a strong understanding of design principles are often more important than purely technical skills. This was reassuring to hear, as it reinforces the idea that being a good designer isn’t just about how well you can use tools, but how well you can think, communicate, and work with others.
We held a class critique for this project. Whilst I wasn’t able to show a finished product I got to show the core game cycle. That being a citizen proposing a detrimental change and the user challenging them on this.
I actually got some really constructive feedback. When presenting my project it became quite apparent that it was too long, like way too long. Not only was it too long but the dialogue I had used was too complex for my target audience. This was a massive oversight on my end.
Whilst the feedback was all constructive and relevant it did feel like a major set back. With it being too long I had to rethink the entire structure and writing of my story.
<aside> 💡
This was a really productive week. The SDG critique helped me reflect on my own project and where it could be strengthened, while the UX audit brief feels like a solid opportunity to apply what we’ve been learning in a much more analytical way. I like that this project isn’t about creating something new, but about understanding and improving something that already exists.
Hearing from industry professionals like David Wilson and ESO also helped put things into perspective. It’s reassuring to know that the skills we’re developing around critique, usability, and communication are valued just as much as technical ability. Overall, this week felt like a turning point where the theory from previous classes is starting to come together in a much more practical and meaningful way.
</aside>